About Igor Trunov
A 38-year-old Russian entrepreneur living in Dubai, with over 10 years of experience in technology innovation and business leadership. Igor combines strategic vision with a people-first philosophy to drive breakthrough innovations.
Background & Education
Igor Trunov is the founder and CEO of Atlantix, an innovation factory that focuses on cutting-edge technologies and breakthrough solutions. Based in Dubai, he has established himself as a visionary leader in technology innovation and business development.
Education
- Harvard Business School - Advanced Leadership Program
- Stanford University - Innovation and Entrepreneurship Certificate
- MIT Sloan School of Management - Technology Strategy Program

"I believe that great companies are built by great people. My philosophy centers on empowering individuals, fostering creativity, and creating environments where innovation thrives."Igor Trunov
Core Philosophy & Principles
Igor's approach to leadership and innovation is built on fundamental principles that have driven success across multiple ventures and sectors.
People-First Leadership
Empowering individuals and creating environments where innovation thrives through transparency, trust, and distributed leadership.
"I delegate extensively because I believe in the power of distributed leadership."
Innovation Strategy
Reimagining possibilities and creating trends rather than following them. Focusing on technologies that genuinely transform industries.
"Innovation isn't just about technology; it's about reimagining possibilities."
Failure as Learning
Viewing mistakes as stepping stones rather than setbacks. Every error provides valuable lessons that couldn't be learned any other way.
"Mistakes are not setbacks\u2014they're stepping stones."
Long-term Vision
Focusing on generational impact rather than quarterly results. True innovation requires patience and persistence.
"While others focus on quarterly results, we focus on generational impact."
"Digital Generation"
A comprehensive guide to understanding how digital transformation affects leadership, innovation, and society.
- • The intersection of technology and human potential
- • Leadership in the digital age
- • Building resilient organizations
- • The future of work and innovation
Published Work
Igor authored "Digital Generation," exploring the profound impact of digital transformation on modern leadership and society. The book serves as a roadmap for leaders navigating the complexities of our rapidly evolving digital landscape.
As a regular contributor to Forbes and other major publications, Igor shares insights on AI's impact on business strategy, leadership in uncertainty, building innovation ecosystems, and the future of entrepreneurship.
Notable Quote:
"AI will not replace humans, but humans with AI will replace humans without AI. The key is learning to work alongside artificial intelligence, not compete with it."
Management & Leadership Style
Igor's approach to team building and decision-making reflects his core philosophy of empowerment and strategic thinking.
Team Building
"I focus on hiring people who are smarter than me in their areas of expertise. My job is to create conditions where the best answers can emerge."
Decision Making
"I believe in data-driven decisions, but I also trust intuition. The best business decisions synthesize analytical insights with human judgment."
Communication
"I maintain regular one-on-ones with key team members, not to micromanage, but to remove obstacles and provide support."